When Jimmy Donaldson, better known as MrBeast, launched Feastables in January 2022, it wasn’t just another celebrity-branded product—it was a bold attempt to shake up the chocolate industry. Known for his extravagant YouTube stunts and philanthropy, MrBeast brought his larger-than-life persona to the snack world, promising chocolate bars that were tastier, healthier, and tied to the kind of gamified excitement his fans adore. But beyond the hype, the giveaways, and the Willy Wonka-esque marketing, one question looms large: How does MrBeast chocolate actually taste? To answer this, we’ll dive into the flavors, textures, and overall reception of Feastables chocolate bars, drawing from consumer reviews, expert opinions, and comparisons with mainstream competitors like Hershey’s and Cadbury.

The Feastables Lineup: A Flavor Overview

Feastables started with a modest lineup but expanded in February 2024 to seven distinct chocolate bars, split between milk and dark chocolate varieties. The current offerings include Milk Chocolate, Milk Crunch, Peanut Butter, Chocolate Chip, Sea Salt Dark Chocolate, Original Dark Chocolate, and Almond Milk Chocolate. Each bar weighs 2.1 ounces (60 grams) and is marketed with a focus on quality ingredients—fewer additives, organic cocoa, and real cane sugar—while still appealing to a broad audience with familiar flavor profiles.

The initial launch in 2022 featured simpler options like Original Chocolate, Quinoa Crunch, and Almond Chocolate, but MrBeast revamped the recipe in 2024, promising a “sweeter and creamier taste.” This reformulation shifted the bars away from their earlier emphasis on minimal ingredients (often five or fewer) and grass-fed milk, introducing additions like soy lecithin for a smoother texture. The change sparked curiosity: Did the taste improve, or was it just a marketing pivot? Let’s explore the taste of these bars through the lens of those who’ve tried them.

Milk Chocolate: The Classic Contender

The Milk Chocolate bar is Feastables’ flagship offering, designed for chocolate purists who crave a straightforward, creamy experience. Reviews suggest it delivers on that promise—up to a point. On Walmart.com, one customer raved, “This chocolate bar was so good, dark chocolate tasted like milk chocolate. It was insane,” hinting at a rich yet approachable flavor. Another praised its balance, saying, “Not too bitter, not too sweet. Definitely better than Hershey’s.” The consensus among fans is that it’s smooth and satisfying, with a sweetness that doesn’t overwhelm.

However, not everyone’s sold. A Reddit user on r/MrBeast described it as “meh, not bad but not great,” comparing it to “cheap advent calendar chocolate.” This split reflects a broader divide: those who appreciate its simplicity and creaminess versus those who find it unremarkable compared to premium brands like Lindt. At 22 grams of added sugar per bar, it’s undeniably sweet, which might explain why some tasters feel it lacks depth. Still, for a milk chocolate aimed at a mass audience—especially MrBeast’s younger fanbase—it seems to hit a solid middle ground.

Milk Crunch: Texture Meets Taste

The Milk Crunch bar adds puffed rice for a textural twist, reminiscent of Nestlé’s Crunch bar. Reviews highlight its creamy base paired with a subtle snap from the rice. A Mashed reviewer noted, “The smooth texture of the chocolate blended well” in s’mores, suggesting the crunch doesn’t overpower the flavor. On Amazon, a buyer called it “creamier and thicker” than Hershey’s, appreciating the balance of milky sweetness and light crispiness.

Critics, though, argue it’s nothing groundbreaking. A Reddit post on r/chocolate lamented, “A Nestlé Crunch bar tastes way better. There’s something dry or missing in the Beast bar.” This suggests that while the texture adds interest, the flavor profile might not stand out in a crowded field of crispy chocolate bars. For fans of classic milk chocolate with a bit of bite, it’s a decent pick—but it’s not rewriting the rulebook.

Peanut Butter: A Nutty Twist

The Peanut Butter bar (formerly “Deez Nutz” in a cheeky nod to MrBeast’s humor) blends milk chocolate with a peanut butter filling. It’s a fan favorite for its nostalgic appeal, evoking Reese’s Peanut Butter Cups. A Reddit reviewer enthused, “The chocolate is much creamier than Hershey’s, and the flavor is stronger,” praising the peanut butter’s prominence. Another Mashed tester loved it in s’mores, noting, “The peanut butter bar was so good he wanted a second,” despite a slight graininess when melted.

Not all feedback is glowing. Some find the peanut butter too subtle or the chocolate overly sweet, with one X user joking it’s “alright” but not a game-changer. At 10% organic peanuts, it’s nutty enough to satisfy casual snackers, but hardcore peanut butter lovers might crave a bolder hit. Still, its creamy texture and familiar flavor make it a standout in the lineup.

Chocolate Chip: Cookie Vibes

The Chocolate Chip bar mixes milk chocolate with mini chocolate chips, aiming for a cookie-dough-like experience. Reviews are sparse, but those who’ve tried it appreciate the added texture. An Amazon customer called it “a delicious chocolate” with “healthy nutrients,” though they didn’t elaborate on the taste. The chips likely provide a slight crunch and bursts of extra chocolatey richness, appealing to fans of varied textures.

Without widespread feedback, it’s hard to gauge its full reception, but it seems to lean into the indulgent, playful side of Feastables—perfect for MrBeast’s audience of snack-happy YouTubers. It’s less adventurous than other flavors, but that simplicity might be its strength.

Sea Salt Dark Chocolate: A Sophisticated Shift

Moving to the dark chocolate side, the Sea Salt bar introduces a savory edge to the lineup. Dark chocolate fans often seek a balance of bitterness and complexity, and this bar aims to deliver with a 60% cocoa base sprinkled with sea salt. Walmart reviews praise its richness: “Best I have had in a while,” said one buyer, while another noted, “Not too bitter, not too sweet.” The salt likely enhances the cocoa’s depth, cutting through the sweetness (14 grams of sugar per serving).

However, some dark chocolate purists might find it lacking. A Mashed reviewer skipped it in their ranking, suggesting the dark options didn’t impress as much as the milk ones. For casual eaters, though, it’s a tasty step into darker territory without alienating milk chocolate fans.

Original Dark Chocolate: Pure and Simple

The Original Dark Chocolate bar keeps things minimalist, focusing on cocoa intensity. With fewer ingredients than its milk counterparts, it’s marketed as a “richer” experience. Walmart customers love its decadence: “This was excellent,” one wrote, comparing it favorably to Hershey’s darker offerings. Another said, “The taste was sweet but not too sweet, with a hint of vanilla,” suggesting a smooth, balanced profile.

Critics, however, point out its sweetness—13 grams of added sugar per serving—which might dilute the dark chocolate punch. A Reddit user speculated it’s “not likely he’s making his own from beans,” questioning the cocoa’s authenticity. Still, for an accessible dark chocolate, it earns praise for its creamy texture and approachable flavor.

Almond Milk Chocolate: Nutty Nostalgia

The Almond bar combines milk chocolate with chopped almonds, offering a classic combo akin to Hershey’s with Almonds. A Reddit reviewer gave it an 8/10, saying, “There’s plenty of almonds, and the chocolate itself is a great mix with it.” They noted its thicker, creamier texture compared to Hershey’s, with almonds small enough to chew but big enough to notice.

Not everyone’s a fan. An X post called it “alright,” while a family review on therootcause.com.au found it lackluster, with the adults less impressed than the kids. The almonds add crunch, but the flavor doesn’t seem to dazzle beyond the basics. It’s solid, not spectacular.

Taste Comparisons: Feastables vs. the Competition

So, how does Feastables stack up against household names? Compared to Hershey’s, many reviewers find MrBeast’s bars creamier and less waxy, with a stronger chocolate flavor. “Better than Hershey’s or Reese’s, not as good as Lindt,” wrote one r/chocolate user, placing it in a mid-tier sweet spot. Against Cadbury, the difference is slimmer—therootcause.com.au found “very little difference” between Feastables Original and Cadbury Milk Chocolate, though the price ($6.67 vs. $3.06 per 100g) favors Cadbury.

Premium brands like Lindt or Godiva outshine Feastables in richness and refinement, but at $2.57–$2.59 per bar (per Mashed’s local pricing), MrBeast’s offering isn’t aiming for that tier. It’s a step above mass-market chocolate without the luxury price tag—a deliberate choice for accessibility.

The Subjectivity of Taste: Why Opinions Vary

Taste is notoriously subjective, and Feastables’ reception reflects that. Sweet-tooth fans—like the Reddit user who loves “sweet chocolate” and gave Almond an 8/10—embrace its creamy, sugary profile. Dark chocolate aficionados, however, might scoff at its tame cocoa levels (60% at most) and higher sugar content. Age plays a role too: MrBeast’s younger audience, raised on YouTube and milk chocolate, might adore it more than adults weaned on 70% cacao bars.

Texture also divides opinions. The reformulated bars’ creaminess—thanks to soy lecithin—wins over some, while others miss the original’s simplicity. Add in the hype factor—MrBeast’s name carries weight—and some might taste “greatness” where others taste “meh.”

Beyond Taste: The Feastables Experience

Feastables isn’t just about flavor; it’s an experience. QR codes on wrappers offer chances to win prizes—Teslas, a chocolate factory, a lifetime supply of bars—tying into MrBeast’s gamified ethos. This adds a thrill that Hershey’s can’t match, potentially boosting perceived enjoyment. Philanthropy also sweetens the deal: proceeds support MrBeast’s charitable efforts, making each bite feel a little nobler.

The Verdict: How Does It Taste?

So, how does MrBeast chocolate taste? It’s good—not revolutionary, but reliably good. The milk chocolate bars lean sweet and creamy, with add-ins like peanut butter and almonds elevating them above basic bars. The dark options offer richness with a mainstream-friendly twist, though they won’t rival artisanal chocolates. Textures are a highlight—smooth, snappy, or crunchy depending on the flavor—while the taste hovers between familiar and upgraded.

Reviews average it out to a 7–8/10: better than Hershey’s, not quite Lindt, and priced fairly for the quality. It’s chocolate that satisfies without rewriting the genre, buoyed by MrBeast’s charisma and mission. If you’re a fan of sweet, accessible treats with a side of fun, Feastables delivers. If you’re a chocolate snob chasing complexity, you might shrug. Either way, it’s a taste worth trying—preferably with a QR code scan for good measure.