What is the #1 selling item at Costco?
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What is the #1 selling item at Costco?

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Costco is one of the most popular wholesale retailers in the world, offering a vast range of products from electronics and home goods to groceries and gasoline. With millions of customers visiting their warehouses every year, many might wonder—what is the #1 selling item at Costco?

Surprisingly, the best-selling item at Costco is not electronics, clothing, or even household essentials. The undisputed champion of Costco sales is Kirkland Signature Bath Tissue (toilet paper). This household necessity has topped the charts for years, outselling all other products in the warehouse.

In this article, we’ll explore why Kirkland Signature Bath Tissue is Costco’s best-selling item, what makes it so popular, and how its success reflects Costco’s overall business model. Additionally, we’ll take a look at other top-selling items at Costco and what makes them customer favorites.


Why Is Kirkland Signature Bath Tissue Costco’s Best-Selling Product?

While it may seem surprising that something as simple as toilet paper could be the #1 selling item at a major retailer, Costco’s bath tissue has several factors that contribute to its success:

1. Essential Household Item

Toilet paper is a staple in every home, making it a product that customers frequently purchase. Unlike seasonal or luxury items, bath tissue is something people always need, and Costco’s bulk packaging ensures customers stock up regularly.

2. Great Quality at an Affordable Price

Kirkland Signature Bath Tissue is known for its quality and affordability. Customers often compare it to premium brands like Charmin and Cottonelle but at a significantly lower price per roll. Costco’s strategy of selling high-quality private-label products at lower prices has made their bath tissue a household favorite.

3. Bulk Packaging Encourages Repeat Purchases

Costco specializes in bulk purchasing, meaning customers often buy large quantities of toilet paper at once. A standard Kirkland Signature Bath Tissue pack contains 30 rolls, reducing the need for frequent purchases while ensuring customers return to Costco when it’s time to restock.

4. Membership Loyalty and Customer Trust

Costco’s business model revolves around membership subscriptions, ensuring that customers return regularly for their shopping needs. Kirkland Signature Bath Tissue has built a strong reputation among members, leading to high customer loyalty and consistent sales.

5. Pandemic Surge in Demand

During the COVID-19 pandemic, toilet paper became one of the most sought-after products. Many retailers experienced shortages, but Costco’s bulk supply helped customers stock up. Even after the pandemic, the demand for Kirkland Signature Bath Tissue remained high due to customer loyalty.


Other Top-Selling Items at Costco

While Kirkland Signature Bath Tissue holds the title as Costco’s best-selling item, the retailer has several other products that consistently rank among the top-selling items. Here are some of the most popular products Costco members love:

1. Rotisserie Chicken

Costco’s famous $4.99 rotisserie chicken is one of the most beloved products at the warehouse. Customers appreciate its high quality, large size, and unbeatable price, making it a staple in many households. Costco sells millions of rotisserie chickens every year, using them as a loss leader to drive foot traffic into their stores.

2. Gasoline

Costco’s gas stations attract customers with lower fuel prices compared to competitors. By offering discounted gasoline exclusively to members, Costco encourages customers to renew their memberships and visit the warehouse more frequently.

3. Kirkland Signature Organic Eggs

Organic eggs have gained popularity among Costco shoppers due to their affordability and high quality. The Kirkland Signature brand offers large packs of organic eggs at a lower price than many grocery stores, making them a top-selling item.

4. Kirkland Signature Wine and Alcohol

Costco is the largest wine retailer in the U.S., with its Kirkland Signature wines and spirits gaining a strong following. Customers appreciate the affordability and quality of Costco’s alcohol selection, including popular varieties like Kirkland Signature Vodka, often compared to Grey Goose.

5. Bottled Water (Kirkland Signature Water)

Kirkland Signature Purified Water is another best-seller at Costco. With customers purchasing large cases at a budget-friendly price, it remains a top pick for families, offices, and event organizers.

6. Snack Foods (Chips, Nuts, and Trail Mixes)

Costco offers a wide variety of bulk snack foods, including Kirkland Signature Mixed Nuts, tortilla chips, and protein bars. These products are popular among families, businesses, and people looking for convenient snacks.

7. Apple Products (MacBooks, iPads, and AirPods)

While not a daily necessity, Apple products are some of the most frequently purchased electronics at Costco. Shoppers take advantage of Costco’s discounted prices on MacBooks, iPads, and AirPods, making them consistent best-sellers.


Costco’s Business Model and Best-Selling Items

Costco’s success with Kirkland Signature Bath Tissue and other best-selling products is largely due to its unique business model, which focuses on bulk sales, low profit margins, and customer loyalty. Here’s how Costco’s strategy contributes to its top-selling items:

1. Membership Model Encourages Repeat Purchases

Costco operates on a membership-based model, meaning customers pay an annual fee to access warehouse deals. This ensures that shoppers return frequently to maximize their membership value, leading to repeat purchases of essential products like toilet paper, gas, and food items.

2. Kirkland Signature: The Power of Private Label

Costco’s Kirkland Signature brand is a key driver of sales. By offering high-quality products at lower prices, Kirkland Signature competes directly with name brands, encouraging customers to choose Costco’s private-label goods.

3. Bulk Pricing = Bigger Savings

Costco’s commitment to selling products in bulk means customers buy larger quantities, leading to higher overall sales volume. Items like bath tissue, bottled water, and snacks are top-sellers because they offer significant cost savings compared to buying smaller packs at traditional grocery stores.

4. Loss Leaders Drive Traffic

Costco uses certain products, like rotisserie chicken and gasoline, as “loss leaders.” These items are sold at little to no profit to attract customers to the store, where they’re likely to purchase other items with higher margins.

5. Limited Selection = Higher Turnover

Unlike traditional grocery stores that carry multiple brands for each product, Costco limits its selection to a few carefully curated options. This simplifies shopping for customers and ensures that best-selling products, like Kirkland Signature Bath Tissue, maintain high sales volume.


Conclusion: Why Toilet Paper Reigns Supreme

The fact that Kirkland Signature Bath Tissue is Costco’s #1 selling item highlights the power of essential products, bulk pricing, and customer loyalty. While it may not be the most glamorous product, it is a necessity that every household needs, making it a consistent best-seller.

In addition to toilet paper, Costco’s best-selling items—like rotisserie chicken, gasoline, and Kirkland Signature products—demonstrate the retailer’s commitment to quality, value, and smart pricing strategies.

For Costco members, knowing the best-selling products can help maximize savings and ensure they’re getting the best deals on household staples. Whether it’s a 30-roll pack of toilet paper or a $4.99 rotisserie chicken, Costco continues to dominate the wholesale retail industry by offering unbeatable value on everyday essentials.

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