Jimmy Donaldson, better known as MrBeast, has built an empire on YouTube through extravagant stunts, massive giveaways, and a knack for capturing the internet’s attention. With over 200 million subscribers as of early 2025, his influence is undeniable. But Donaldson isn’t content with just dominating the digital space—he’s ventured into the physical world of consumer goods with Feastables, his snack brand launched in 2022. The flagship product? MrBeast Chocolate Bars. Marketed as a “better-for-you” alternative to mainstream candy, these bars have sparked curiosity, excitement, and plenty of debate. Are they a game-changer in the chocolate industry, or just another celebrity cash grab riding on Donaldson’s fame? In this review, we’ll explore the origins, flavors, ingredients, taste, value, and overall reception of MrBeast’s Feastables chocolate bars to find out.
The Origin Story: From YouTube to Chocolate Aisles
MrBeast’s foray into the snack world began with a simple idea: create a product that’s fun, accessible, and tied to his larger-than-life persona. Launched in January 2022, Feastables aimed to disrupt the candy market with chocolate bars that boasted cleaner ingredients and a gamified experience—think Willy Wonka meets modern marketing. The initial release included three flavors: Original Chocolate, Almond, and Quinoa Crunch, all designed to be plant-based and dairy-free. Donaldson leaned heavily on his YouTube audience, offering $1 million in prizes, including a chance to compete in a “MrBeast Chocolate Factory” video, to drive sales.
Fast forward to February 2024, and Feastables underwent a significant revamp. Responding to feedback, Donaldson introduced a new formula with a “sweeter and creamier taste,” expanding the lineup to seven flavors and splitting them into milk and dark chocolate categories. The updated bars dropped the vegan focus, incorporating milk from “grass-fed cows” in the milk chocolate variants, while keeping the dark chocolate options dairy-free. Available at major retailers like Walmart and Target, as well as online through the Feastables website, these bars have become a fixture in snack aisles worldwide. But how do they stack up?
The Lineup: Seven Flavors to Feast On
Feastables currently offers seven distinct chocolate bar flavors, each weighing 2.1 ounces (60 grams) in the standard “King Size” format or 1.24 ounces (35 grams) in smaller versions. Here’s the breakdown:
- Milk Chocolate: The classic, featuring a velvety smooth texture and a simple ingredient list.
- Peanut Butter: Milk chocolate infused with creamy peanut butter.
- Milk Crunch: Milk chocolate with puffed rice for a crispy texture.
- Peanut Butter Crunch: A hybrid of peanut butter and puffed rice in milk chocolate.
- Almond: Milk chocolate studded with almond pieces.
- Dark Chocolate: A rich, smooth dark chocolate option.
- Dark Chocolate Sea Salt: Dark chocolate with a hint of sea salt for balance.
Limited-edition releases, like the Cookies & Creme bar or Creamy Peanut Butter Eggs, occasionally pop up, adding variety to the core lineup. The bars’ zigzag design and vibrant packaging scream “kid-friendly,” but Feastables aims to appeal to all ages with its quality-focused branding.
Ingredients: What’s Inside the Wrapper?
One of Feastables’ biggest selling points is its emphasis on simplicity and quality. The original vegan bars boasted just four base ingredients: cane sugar, organic cocoa mass, organic cocoa butter, and sunflower lecithin. The revamped milk chocolate bars add whole milk powder from grass-fed cows, while keeping artificial preservatives and flavors off the table. The dark chocolate variants remain closer to the original recipe, with organic cocoa and no dairy.
Compared to a Hershey’s Milk Chocolate Bar (sugar, milk, cocoa butter, chocolate, and vague “natural flavor”), Feastables’ ingredient list is shorter and more transparent. The brand partners with the Rainforest Alliance for ethical cacao sourcing and touts organic components, though not every ingredient is certified organic. Calorically, a 2.1-ounce Milk Chocolate Feastables bar clocks in at about 170 calories—similar to a Hershey’s bar—but with a richer cocoa profile and less reliance on additives.
Critics argue the “healthier” label is overstated. With high sugar and fat content (34% carbs and 61% fat per serving), these bars aren’t exactly a superfood. Still, the focus on pronounceable, natural ingredients gives Feastables an edge over mass-market competitors laden with artificial stabilizers.
Taste Test: How Do They Stack Up?
Since I can’t personally taste the bars, let’s lean on the collective wisdom of reviewers and consumers across the web and social platforms like X. Opinions on Feastables are as varied as chocolate preferences themselves, ranging from glowing praise to outright disappointment.
Milk Chocolate Variants
The Milk Chocolate bar is often described as smooth and creamy, with a sweetness that doesn’t overwhelm. Reviewers on sites like Mashed praise its luxurious texture, likening it to “fancier” European chocolates rather than the waxy feel of a Hershey’s bar. On Reddit, some fans say it’s “better than Hershey’s or Reese’s” and a solid everyday snack. However, detractors—like a user on r/MrBeast—call it “bland” or “too sweet,” suggesting the new formula sacrifices the unique depth of the original recipe.
The Peanut Butter bar garners mixed reactions. Fans love its rich peanut butter flavor, with one Amazon reviewer calling it “perfectly balanced” and a step above Reese’s. Others, however, find it underwhelming, with an X post noting it “hardly tastes like peanut butter at all.” The Peanut Butter Crunch adds puffed rice, which some say elevates the experience with a satisfying crunch, though a few complain the peanut butter gets lost in the mix.
Milk Crunch is a standout for texture lovers. The crispy rice contrasts nicely with the creamy milk chocolate, earning comparisons to a Nestlé Crunch bar—but snappier and less cloying. A Hypixel forum user raved, “I wanted to keep eating it,” preferring it over Hershey’s every time. Meanwhile, the Almond bar gets a lukewarm reception—tasty but not groundbreaking, with almond pieces adding subtle nuttiness rather than a bold punch.
Dark Chocolate Variants
The Dark Chocolate bar appeals to those who prefer a less sweet profile. Reviewers note its smooth, creamy consistency and rich cocoa flavor, though some—like a Reddit user—find it “meh” compared to premium dark chocolate brands like Lindt. The Dark Chocolate Sea Salt adds a trendy twist, with the salt enhancing the cocoa’s depth. It’s a hit with s’mores enthusiasts, as Feastables promotes its bars for campfire treats, but it’s not universally loved—some call it “average” next to artisanal competitors.
The Consensus
Across flavors, Feastables earns points for texture and quality but doesn’t always win on taste innovation. Kids, MrBeast’s core audience, seem to adore them, often swayed by the branding as much as the flavor. Adults are split: some appreciate the cleaner ingredients and premium feel, while others find them overpriced or unremarkable compared to established brands.
Value for Money: Worth the Hype?
At $2.57–$3.50 per 2.1-ounce bar (depending on the retailer), Feastables isn’t cheap. A Hershey’s bar costs about $1.29 at Walmart, while a Lindt bar hovers around $2–$3 for a similar weight. Feastables’ price reflects its branding—organic ingredients, ethical sourcing, and MrBeast’s name—but does it justify the cost?
For some, yes. The gamification (scan a code for a chance at prizes) adds perceived value, especially for younger fans. Bulk packs (e.g., 10 bars for $29.99 online) bring the per-bar cost down, making it more competitive. Reviewers on Amazon and Target note the quality matches the price, with one calling it “a fair splurge for high-end chocolate.”
Critics, however, balk at the markup. An r/MrBeast commenter quipped, “$3 for a bar that tastes like Dollar Tree chocolate? Pass.” In Australia, where prices hit $4–$6.67 per 100 grams, the sentiment echoes: “Cadbury shits on it for less.”
Ultimately, value depends on your priorities. If you’re buying for taste alone, cheaper alternatives might suffice. If you’re drawn to the ethical sourcing, cleaner ingredients, or MrBeast fandom, the price feels more reasonable.
The Experience: More Than Just a Snack
Feastables isn’t just about eating chocolate—it’s an experience. The packaging, with its bold colors and quirky zigzag bars, screams fun. The sweepstakes tie-in, though less prominent post-2022, keeps the Willy Wonka vibe alive.
Donaldson’s marketing genius shines here: he’s selling a lifestyle, not just a candy bar. Posts on X from March 2025 show fans still buzzing about the brand’s U.K. rollout, with one user calling the Milk Crunch “pretty decent” despite mixed feelings on other flavors.
The bars also shine in creative uses. Feastables pushes them for s’mores, and reviewers agree they melt beautifully, with peanut butter variants adding a twist to the classic treat. Whether they’re worth the extra cost over Hershey’s for a campfire is debatable, but the novelty factor can’t be ignored.
Reception: Love, Hate, and Everything In Between
Feastables’ reception mirrors MrBeast’s polarizing persona. Fans laud the bars as a triumph of branding and quality, with a Reddit user proclaiming, “Best chocolate bar I’ve ever had, and the clean ingredients make it even better.”
Detractors, however, see it as overhyped. A 2022 r/MrBeast thread trashed the original bars as “god awful and cheap tasting,” while the 2024 update left some nostalgic for the “darker, more natural” old recipe.
Kids, the target demographic, seem the most enthusiastic—likely due to Donaldson’s influence rather than discerning palates. Parents note their children’s excitement often outweighs the actual taste. On X, a user remarked, “My son loves it because it’s MrBeast, but I’m not a fan.” This divide underscores Feastables’ strength: it’s less about revolutionizing chocolate and more about leveraging fandom.
The Verdict: A Sweet Success or a Marketing Stunt?
So, are MrBeast Chocolate Bars worth trying? If you’re a fan of Donaldson’s antics, a sucker for gamified snacks, or someone who values cleaner ingredients, Feastables delivers. The milk chocolate variants, especially Milk Crunch and Peanut Butter, stand out for their texture and crowd-pleasing flavors. The dark chocolate options cater to a more mature palate but don’t topple premium brands. Taste-wise, they’re solid—better than budget candy, not quite elite-tier.
The price stings for what you get, especially if you’re not sold on the hype. Compared to Hershey’s, Feastables feels luxurious; next to Lindt or Tony’s Chocolonely, it’s middling. The real magic lies in the branding—MrBeast has turned a simple chocolate bar into a cultural moment, and that alone makes it noteworthy.
In the end, Feastables isn’t the “final boss of all chocolates,” as Donaldson once claimed in a Gordon Ramsay taste-off (where To’ak’s $450 bar predictably won). But it doesn’t have to be. It’s a fun, accessible treat that reflects MrBeast’s knack for spectacle. Whether you grab one at Walmart or skip it for a Snickers, one thing’s clear: Donaldson’s chocolate empire is here to stay, and it’s as bold as the man behind it.
