Tequila has long been a staple of Mexican heritage, crafted for centuries using traditional methods that celebrate the art of agave distillation. Over the years, celebrity-endorsed tequila brands have gained prominence, with big names like George Clooney (Casamigos) and Dwayne “The Rock” Johnson (Teremana) entering the spirits industry. One of the most talked-about celebrity tequilas in recent years is 818 Tequila, launched by model and entrepreneur Kendall Jenner.
818 Tequila has received both praise and criticism since its debut in 2021, sparking discussions about authenticity, quality, and celebrity influence in the tequila industry. In this comprehensive review, we will examine 818 Tequila’s production process, taste profile, branding, and how it compares to competitors. Whether you’re a tequila connoisseur or someone curious about this trendy brand, this article will help you determine if 818 Tequila is worth adding to your collection.
The Origins of 818 Tequila
Who Owns 818 Tequila?
818 Tequila is owned and founded by Kendall Jenner, one of the most influential figures in the fashion and entertainment industry. She introduced the brand as a passion project, reportedly inspired by her love of tequila and her time spent in Mexico. The name 818 comes from the area code of Calabasas, California, where Jenner grew up.
Despite being a celebrity-backed brand, 818 is not independently owned by Jenner. It is produced by La Cofradía Distillery (NOM 1607) in Jalisco, Mexico, a facility that has been in operation since the 1970s and is known for making tequila for multiple brands.
The Controversy Surrounding 818 Tequila
Upon its release, 818 Tequila faced significant backlash. Critics accused Kendall Jenner of cultural appropriation, arguing that she was profiting from Mexican culture without proper acknowledgment of its deep-rooted tequila traditions. Some also pointed out that the marketing of 818 Tequila leaned heavily into Mexican aesthetics while Jenner herself, as a non-Mexican celebrity, appeared disconnected from the heritage of the product.
Others defended Jenner, noting that many tequila brands are owned by non-Mexicans and that she was following a long-standing trend of celebrity involvement in the spirits industry. Despite the controversy, 818 Tequila has continued to grow in popularity, expanding its reach to bars, restaurants, and liquor stores worldwide.
818 Tequila’s Production Process
Where Is 818 Tequila Made?
818 Tequila is produced in Tequila, Jalisco, Mexico, the heart of the tequila industry. It follows the traditional tequila-making process while incorporating modern sustainability efforts.
How Is 818 Tequila Made?
Agave Harvesting
818 Tequila is made from 100% Blue Weber Agave, harvested from the Los Valles region of Jalisco.
The piñas (agave hearts) are slow-cooked for over 30 hours in brick ovens to bring out their natural sweetness.
Fermentation & Distillation
The cooked agave is then crushed to extract the juice, which is fermented in stainless steel tanks.
The juice undergoes a double distillation process, a standard method for high-quality tequila, to refine the flavor.
Aging Process
Depending on the variety, 818 Tequila is aged in American and French oak barrels to develop different flavor profiles.
Sustainability Efforts
One of 818’s selling points is its commitment to sustainability. The company claims to use recycled glass bottles, eco-friendly corks, and sustainable agave practices. Additionally, they support environmental initiatives in Mexico, including agave reforestation programs.
818 Tequila Varieties and Taste Profiles
818 offers three core varieties of tequila and a newer ultra-premium Extra Añejo release. Each version offers a different aging process and flavor experience.
818 Blanco (Unaged)
Color: Clear
Aroma: Citrus, vanilla, and a hint of cooked agave
Taste: Smooth, with notes of sweet agave, vanilla, and a touch of pepper
Finish: Crisp and light
Review: 818 Blanco is a mild, sweet tequila with a smooth finish. It’s ideal for beginners and those who enjoy a light, easy-drinking tequila. However, traditional tequila lovers might find it too soft compared to more complex blancos like Fortaleza or El Tesoro.
818 Reposado (Aged 3 Months)
Color: Light golden
Aroma: Caramel, honey, and toasted agave
Taste: Notes of vanilla, butterscotch, and light spice
Finish: Smooth and slightly warm
Review: The Reposado is a step up in complexity, with richer flavors from barrel aging. It’s a good sipping tequila but still leans on the sweeter side, making it approachable for casual drinkers.
818 Añejo (Aged Over a Year)
Color: Deep amber
Aroma: Toasted oak, caramel, and vanilla
Taste: Hints of chocolate, cinnamon, and cooked agave
Finish: Long and warming
Review: 818 Añejo is the best option for sipping, as the extended aging creates a more refined experience. However, some critics feel it lacks the depth found in top-tier añejo tequilas like Don Julio 1942 or Herradura Añejo.
818 Eight Reserve (Extra Añejo)
Color: Dark amber
Aroma: Rich oak, dried fruit, and vanilla
Taste: Deep caramel, chocolate, and baking spices
Finish: Luxurious and smooth
Review: Eight Reserve is 818’s ultra-premium expression, aged for up to 8 years. While it offers a richer experience, its high price point ($170-$200) makes it a tough sell against more established Extra Añejos like Clase Azul or Tears of Llorona.
How 818 Tequila Compares to Other Brands
Brand
Price (750ml)
Type
Best For
818 Blanco
$40-$50
Blanco
Cocktails, Beginners
Casamigos Blanco
$50-$55
Blanco
Smooth Sipping
Don Julio 1942
$160-$180
Añejo
Luxury Sipping
Fortaleza Blanco
$55-$65
Blanco
Traditional Tequila Lovers
Clase Azul Reposado
$150-$160
Reposado
Premium Experience
Compared to other brands, 818 Tequila is positioned as a smooth, beginner-friendly tequila rather than a complex or traditional one. It is best suited for casual drinkers and cocktail enthusiasts, whereas tequila purists might prefer brands with a stronger agave presence and traditional production methods.
Final Verdict: Is 818 Tequila Worth It?
Pros:
✅ Smooth and easy to drink ✅ Attractive branding and packaging ✅ Sustainable and environmentally conscious efforts ✅ Good for cocktails and beginners
Cons:
❌ Expensive for its quality compared to non-celebrity tequilas ❌ Too sweet for traditional tequila lovers ❌ Celebrity marketing overshadows authenticity
Who Should Buy 818 Tequila?
Casual drinkers who enjoy sweet and smooth tequila
Cocktail enthusiasts who want a versatile tequila for mixed drinks
Fans of Kendall Jenner who want to support her brand
Who Should Skip 818 Tequila?
Tequila purists who prefer traditional, bold flavors
Bargain shoppers looking for better value
Those who prefer additive-free, artisanal tequilas
Conclusion
818 Tequila is a well-marketed, celebrity-driven brand that appeals to a younger audience. While it lacks the complexity of premium tequilas, its smooth, sweet profile makes it a good entry point for newcomers. However, at its price point, there are better options for those seeking authenticity and depth.
Would you buy 818 Tequila? That depends on whether you value celebrity branding or pure tequila craftsmanship. Either way, 818 has made its mark, and it’s here to stay. Cheers! 🥂
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